Persona template

What is a persona?

A persona is a fictional character, designed to represent a user or client type. Personas are used to generate deeper understanding of your users’ or clients’ needs, experiences and motivations.

How do I use a persona?

Personas can be use for many purposes. For example they are often used by marketers and designers. It is becoming more common to use personas in different situations, like program design, to assist in better understanding needs and to facilitate the design of fit for purpose solutions.

How do I develop a persona?

  • Personas can be informed by data analysis (to determine types) and through asking questions.
  • Conducting short interviews with some real users or clients is a great way to develop your personas.
  • If you can’t make contact with real users – personas can be developed via role playing based on experience. But be careful not to make assumptions and slip into unhelpful stereotypes.

How do I capture my persona?

Use the template overleaf to generate a list of questions and to capture your personas. Use colour and pictures as well as text to give life to each of your personas.


DOWNLOAD HERE – Persona Template

Rewriting Your Corporate Plan To Tell an Engaging and Clear Performance Story

A non-traditional, more creative approach to composing your strategic planning document.

How can we change the Corporate Plan to become a more engaging and practical document?

A step by step guide helping you:

  • Break down the basics of your Corporate Plan
  • Craft your Corporate Plan narrative
  • Provide you with proposed headings for each stage of your Plan
  • Ask the right questions at each stage of your Corporate Plan