Sophie Widdup

Sophie Widdup



Sophie thrives when challenged and enjoys bringing a fresh perspective to problem solving. She has a unique understanding of the interrelationship between business problems and human behaviour. With this knowledge she can provide insights using behavioural science and data analytics to design solutions that are targeted, cost-effective and align with how people behave and make decisions.

"I believe that life begins at the end of your comfort zone. In my time here, I have learnt that no two consulting projects are the same. Meaning every day at GPG is a new opportunity push the boundaries of my comfort zone - to challenge myself, learn and grow."

Key areas of expertise

  • Public Sector
  • Data Analysis