Is your leadership style impacting supplier performance?
Leadership styles in management
Chances are that you suspect your contract isn’t performing as well as it could. There must be something you can do to get more out of your suppliers, right?
Did you know that improving your leadership skills could improve supplier relationships and contract performance?
Read on to learn more about the different styles of leadership and how they impact supplier performance and the relationship.
Leadership styles and their impact on performance
There is a whole raft of literature and training available about how you should lead your staff. So let’s explore if we can apply some of that thinking to the management of suppliers.
The figure below is based on the Multifactor Leadership Questionnaire (MLQ) framework, developed by B. Bass and B. Avolio. It includes four different leadership styles, how they impact the relationship between client and supplier and how that affects supplier performance.
Figure 1: Leadership styles and their impact on supplier relationship and performance
This maturity stage is best described as “no leadership”. Contract managers engaging in this leadership style avoid getting involved, are absent when needed and avoid making decisions.
Suppliers frequently take advantage of situations where the client is passive. This allows suppliers to reduce their overall cost and maximise their profits. As you may expect, the overall performance of these contracts is very low and the relationships dysfunctional.
“When the cat is away, the mice will play”, this is as true for an absent manager of staff as it is for an absent contract manager.
Management by exception
These organisations clearly specify in their contracts acceptable levels of performance. If not achieved, contracts include punitive measures and contract managers spend a lot of time fighting fires, ensuring compliance and pointing out mistakes. Contract managers typically only get involved when things have become serious or chronic. They have a firm belief in “if it isn’t broken, don’t fix it”.
Suppliers will adapt to this style by performing at the minimum level required to avoid punishment. As the client just gets involved when things go wrong, relationships are often adversarial. Imagine sitting down with your staff every time things go wrong but not providing any positive feedback!
At this maturity stage, contracts include “carrots” to reward the achievement of goals and contract managers openly state and clarify what performance is expected. It is clear to all parties involved who is responsible for achieving goals and contract managers provide positive and constructive feedback regularly.
Suppliers want to do a good job and want to demonstrate to the client that they are adding real value. This leadership style allows them to do so and provides an upside for good performance. Suppliers will provide the level of performance that is specified in the contract, through Key Performance Indicators or Service Levels, and do just enough to receive their reward. Relationships are working relationships, similar to those you may have with a colleague from a different department.
Suppliers managed by transformational contract managers go beyond what is required in the contract. Think of the best boss you’ve ever had and how they managed you. Their leadership is conducted in a way that encourages innovation, keeps up morale, and motivation and exceeds performance expectations. Relationships are a true partnership with all partners bringing to the table what they possibly could.
Organisations that excel in the leadership of their suppliers instil pride in anyone associated with contracts, create trusting relationships, communicate a strong sense of purpose, talk optimistically about the goals of contracts, seek the suppliers’ input into solving issues and spend time teaching and coaching suppliers.